from YAPRap January 2006
by Seide Ramadani, Bankstown City Council
XROADS is a road safety campaign created for and by Bankstown youth to encourage safe driving and safe passenger behaviour among their peers. It comprises a song and accompanying film clip containing a road safety message.
Through the proud sponsorship from Hoyts, the campaign will be screened over four weeks at their Bankstown Cinema. It will also be utilised to complement future local youth road safety awareness programs.
The film clip has been produced by Fadle El Harris of Filmotion Productions together with local young people. The song writing and composition workshops were facilitated by NOMISe, a local hip hop artist. Together with local young people, a powerful song called "You're Gone" was created, sending a serious road safety message to their peers.
Council's Road Safety Strategic Plan 2004-09 identified that 45% of the vehicle controllers involved in speed related accidents are between 17-29 years of age. As a concerned of group citizens, Council's Youth Advisory Committee 'Team Phoenix' strategically considered the issues and subsequently acted to develop XROADS as a locally and culturally appropriate campaign.
This project has been made possible through funding from "Arrive alive" (Motor Accidents Authority), Bankstown City Council and the Department of Community Services (Canterbury Bankstown Place Project, Communities Division).
more info
Seide Ramadani
Community Development Officer - Youth , Bankstown City Council
02 9707 9605
seide.ramadani@bankstown.nsw.gov.au
