from YAPRap March 2006
by Trevor Cook
Blogs have been called 'left-wing talkback'. They are extraordinarily popular because they let individuals and cash-strapped organizations build their own audiences and communities online without having to spend a lot on fancy websites or plead with traditional media for access.
Social media - including blogging and podcasting - is rapidly changing the way we think about media and publishing; with profound implications for community activists, regardless of cause or organisational size.
We call these new communications tools social media because they encourage participation and collaboration; the two things we need to build more democratic societies and communities.
The first weblogs (or blogs) were created in the late nineties. There are now well over 20 million blogs in the world, and the number has been doubling every 5 months for the past 3 years without any sign of the momentum softening.
The Internet is now the most popular source of news and information for Americans between 18 and 34 years of age, a growing number of these people see weblogs as part of their daily news diet. In fact, many people trust their favourite bloggers more than well-established media corporations.
There are blogs about everything human beings are interested in. Enter your favourite topic into the Google Blog Search engine (www.google.com.au/blogsearch) and you can find blogs by huge numbers of experts and enthusiasts.
Blogs are websites for real people
Blogging has taken the web away from the IT experts and given the power of the Internet to everyone who can access a connected computer. Anyone who can use Microsoft Word, or send an email, can easily establish and maintain a blog.
Organisations and individuals know lots of stuff that never meets the light of day anywhere but on the web, but for the last decade you had to be a geek, or have access to an IT department, to be able to publish your information and ideas.
You can set up a blog in 5 minutes and it need not ever cost you a cent.
So, if you've got something; why not go to www.blogger.com (owned by Google) and set up a free blog. If you want more functions and options, you can go somewhere like www.typepad.com and pay a few dollars a month.
How will people find my blog
Your blog won't become a major media property, but it can become a place where you share powerful stuff, like your ideas, with others who can also use them.
Blogs are search engine friendly, that means that they rate highly when people search for information. Bloggers typically report that anything from 50 to 80 per cent of their traffic comes from searches.
In addition, many people are now using feeds to stay in touch with their favourite websites including blogs.
The first web feeds started to appear in 1998, there are now millions of them. Virtually every major media website in the world, and most bloggers, now offer feeds.
When you create a blog using blogger or typepad, the software will automatically generate feeds from your posts and allow people to subscribe to them through an RSS (really simple syndication) enabled browser (eg. Firefox www.mozilla.org/products/firefox) or one of many news aggregators.
Bloglines www.bloglines.com is one of the most popular aggregators, and its free.
Research has found that by using feeds and aggregators most people can stay in daily touch with the content generated by 50 or more websites, something that is impossible, or too tedious, to do using traditional bookmarks.
There are also many new live searching services that sort posts chronologically rather than by page rank, such as Technorati www.technorati.com. These can also be a great place to find blogs and track online conversations.
Podcasting: Don't just write it, say it
Podcasts started to emerge in about November last year. Today, ABC Radio National is recording a quarter of a million downloads each week for its program podcasts. NPR in America serves double that number of downloads from its site.
Podcasting is a little more complex than blogging, but it is still pretty easy and cheap. There are now over 10,000 people producing 'amateur' audio programs on a vast range of subjects, from book reviews to music shows to church sermons (it's called Godcasting!).
Podcasting is basically the delivery of audio files through RSS feeds directly on to a computer or an mp3 player (like an iPod).
You can subscribe to podcasts with free software like iTunes www.apple.com/itunes or iPodder http://ipodder.sourceforge.net/index.php.
You can find podcasts through a number of directories. Try the podcast directory www.podcast.net and Yahoo podcasts http://podcasts.yahoo.com.
Learning by doing
People rarely understand the power and simplicity of blogging and podcasting until they get involved. So here are a few to get you started:
- Global X www.socialedge.org/globalx
- Women making a difference www.opendemocracy.net/openblogs/blog/1325women
- Sudan: The Passion of the Present http://platform.blogs.com/passionofthepresent
- The Blue Voice http://thebluevoice.blogspot.com
- Workers Independent News www.laborradio.org
- Seeking Asylum Downunder http://seekingasylumdownunder2.blogspot.com
- Southsearepublic www.southsearepublic.org
- The Southeast Asia Earthquake and Tsunami Blog http://tsunamihelp.blogspot.com
- Blogher www.blogher.org
As you can see, from just this brief list, the range of interests and styles is as varied as the inspiration of the bloggers themselves.
Why not join the fray and give it a go.
more info
-
The author: Trevor Cook is a PR consultant & he maintains a blog: Corporate Engagement http://trevorcook.typepad.com
-
Questions? trevor.cook@gmail.com
-
Opinions expressed are the author's and not necessarily YAPA's.
